David Pearson’s Creative Covers For Penguin’s Great Ideas Series
For its Great Ideas series, Penguin worked with book cover expert David Pearson, a graphic designer based in the UK. The designer took a type-based approach to nail the covers of these non-fiction books that feature no less than authors like George Orwell, Virginia Woolf, or Karl Marx.
Pearson’s collaboration started early in the branding of the series, and he even coined the series name. He then worked on the design of most of the 20 new books of the series.