DoorDash introduces a new corporate product, DoorDash for Work
There are four main products, starting with DashPass for Work, where employers can fund employee memberships to DashPass, a program that eliminates delivery fees on orders from thousands of restaurants. In fact, DoorDash says it already worked with Mt. Sinai to offer free DashPass subscriptions to 42,000 healthcare employees, and that other DashPass for Work customers include Charles Schwab, Hulu and Stanford Research Park.
DoorDash for Work also includes the ability for employers to provide credits for meal orders — there are options for day and time restrictions, so employers can be sure they’re paying for food while someone is working. For teams that are working in-person, there’s the ability to combine individual meal orders into a larger group order. And the service also includes employee gift cards (Zoom, for example, is providing these on employee birthdays).
In a blog post, Broderick McClinton, the head of DoorDash for Work, noted that COVID-19 has had “a profound impact on our daily routines, including the way we eat.”
“Instead of meeting our favorite barista on the way into the office or socializing with our colleagues in the lunch room, we’re spending a lot more time in the kitchen and eating solo at home, missing out on those moments to engage with peers and support our favorite restaurants,” McClinton wrote. “In this new normal, companies are adapting and looking for ways to support their employees’ wellbeing and productivity through new work-from-home corporate wellness benefits, including food perks.”
While free food might seem relatively low on the list of priorities during the pandemic (at least for those of us who have been fortunate enough to keep our jobs), DoorDash says it conducted a survey of 1,000 working Americans last month and found that 90% of them said they miss at least one food-related benefit from the office.
So DoorDash for Work is designed to help employers continue offering benefits in this area, and also it opens up a new source of revenue for DoorDash.