The clickable titles that take users to pages found in search results are now known as title links.
Previously they were referred to as meta titles or simply as page titles.
It’s helpful to have a new term to distinguish them, because a meta title and a title link can be different pieces of text even though they’re both page titles.
You can indicate your preference for what you want Google to display as the title link by writing descriptive text in the <title> element.
These are Google’s best practices for writing titles:
- Make sure every page on your site has its own title specified in the <title> element.
- Create unique titles for each page and avoid boilerplate text.
- Keep titles concise and avoid unnecessarily long text.
- Write descriptive titles and avoid vague text such as “Home” for the home page.
- Don’t repeat text in titles for the sake of adding more keywords.
- Brand your titles when appropriate by appending the name of your site to the front of them.